Our Plans for the Festival

2024 & beyond

The Festival enjoys a high level of engagement and advocacy, however our recent research has highlighted areas for improvement. Whilst it would be lovely to implement all our ideas this year, we want to also ensure the integrity of our existing model, and so we want to take an iterative approach to our proposed changes.

We want to be as transparent as possible about our plans, and to encourage feedback and contribution from our incredible network. Outlined below are some of the areas we are prioritising, but do get in touch with your comments and suggestions.

 

What we are doing to improve the Festival experience

Discover more about where we are focusing our efforts to provide a better visitor, artist and community experience. If you have additional thoughts, ideas or questions, please contact us.

Infrastructure

This year we will be improving our map and our signage around the village. We will also be extending the route of the courtesy bus to reach more areas. These measures will hopefully improve the flow of visitors around the village, taking pressure of the busy harbour area, and increasing footfall for those artists further from the centre.

Another key area was the lack of card reader technology. Although we can only encourage our exhibiting artists to use this convenient technology, the Festival will make sure that areas like the carpark and Festival Office are card-friendly!

Finally, many provided feedback about the lack of food and drink options. We understand the concern, and are presently looking into options and locations for additional outlets.

The Festival 'Product' & Promotion

We are looking at ways to ensure we always provide a fresh, relevant art experience. This means investigating how we might support an increased variety of art, and exciting emerging artists.

We recognise that we can improve our experience for families, and so are examining how we might put on more children's events to support our next generation of artists! 

Events came up as a recurring theme, so we hope to provide more diverse and exciting events throughout each day of the Festival, to appeal to a variety of tastes.

A strong theme was the need for improvement in our digital presence. We are therefore in the process of building a new website, and being more consistent with our social media engagement. We hope to use our platforms more often, and with more impact, in the lead up to, and during, this year's Festival. Included in this is a focused effort to target younger demographic to encourage new visitors.

 

 

Artists' Support

The research showed that our artists' support was strong - but it still can be improved. Our new website will include an artists' 'hub' to get advice and support, and find quick answers to burning questions.

First time exhibitors need additional support, so we will ensure that we have appropriate content, as well as a named contact to ensure a smooth initiation to the world of this unique Festival!

We recognise that finding venues is always a challenge for artists wishing to take part in the Festival. This year we are campaigning for more village residents to consider whether they would provide space for visiting artists, and we will also continue to pursue opportunities to find new spaces whenever we can.

Other Areas of Focus

The 2023 research also highlighted the need for the Festival to consider areas such as accessibility, diversity and inclusion, and we are currently engaged with organisations who may be able to provide some support in this area.

We recognise that we have a commitment to ensure that our Festival considers sustainability, and are assessing ways we can reduce our carbon footprint.

The Festival's unique selling point is its location and as such we need to continue to focus on building engagement with the Pittenweem community. 

To achieve all of this, we are focused on ensuring our Board and volunteers have a broad range of skills and knowledge. Our refreshed Board should be in place by the Spring, and we will ensure that they have strong visibility amongst our key stakeholders.

 

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